Things May Never Be the Same

By Amy Valentine   |   October 22, 2020

The more things change, the more they stay the same goes the old adage. However, for people learning a whole new set of workplace practices while working from home, nothing may ever be the same again.

When the Covid-19 pandemic forced many people to remote officing last spring, many adaptations were necessary. Now, looking at how business practices have changed, the “new normal” may become the “everyday normal,” even years in the future.

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Choosing from the marketing menu

By Renee DeLaune   |   October 16, 2020

Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.

Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.

When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products?

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New Messages for a New Day

man in mask giving thumbs up
By Renee DeLaune   |   October 7, 2020

 

In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.

Take a close look at your product line

First, it begins by positioning your company’s offerings.  Take a close look at your product line—and how you are marketing it.

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Living and marketing in a new world

working from home
By Renee DeLaune   |   September 29, 2020

Since last February, it hasn’t been news to say that we’re living in a new world.

Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.

But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.

Marketing is different now

So as your company’s business returns to a new normal,

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Communicating during a Crisis

communication and teamwork in lightbulb images
By Amy Valentine   |   July 16, 2020

Three key markets need to hear from you

As marketers, it’s time to adjust our company’s marketing plans for the world we are in now, not the world we used to live in or the one we wish we were in.

The rules that apply to basic tasks like grocery shopping and dining out don’t apply anymore. So, why would our marketing tactics remain the same?

Communication is the main job of the marketing department under regular circumstances.

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Heroes show up every morning

By Renee DeLaune   |   June 17, 2020

These days some of my heroes are people who run their businesses and their teams despite the world around them.

We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.

The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves.  Here are stories from two clients I think are exceptional managers and people.

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Another kind of hero

blocks changing impossible to it is possible
By Renee DeLaune   |   May 26, 2020

Covid crisis brings out the best in some business leaders

As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.

A test of professional hardiness

In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before.

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Be the Best in Google’s Eyes

By Amy Valentine   |   May 15, 2020

Did you know that of all the millions of Google searches each day, they fall into just three basic types?

And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.

Navigational, Informational, Transactional

  1. Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.
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Reach Out and Touch Someone (digitally of course)

finger pushing action button
By Amy Valentine   |   May 7, 2020

Does your website have an easy way to engage with potential customers?

“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.

A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.

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To Gate or Not to Gate? That is the Question

funnel representing the sales cycle
By Amy Valentine   |   April 20, 2020

How easily can website visitors download content?

An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content.

How much information do you require from an interested visitor before allowing them to download a document on your website?

“I’m always a fan of gating content,” says Jeff Rose, DeLaune’s website and SEO specialist.

“If someone is interested enough in your products or services to download a brochure,

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