Why does free software need paid advertising?
Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming languages to virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one. Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,Read more >
AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,Read more >
A colleague and I were discussing marketing automation solutions and I commented that without careful implementation automation can make a company’s marketing efforts seem too much like Netflix. Netflix is great at delivering movies and bingeable TV, but it’s not a model that works for everything. Without care, market automation can aim marketing messages too narrowly—they’ll only hit those already inclined toward a given offering. How? If advertisements or tailored search results only reach the most likely prospects,Read more >
School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course.
We read up on the topic and interview experts in the field. Then we write and design marketing collateral. It feels a lot like writing term papers in college—especially the part about footnoting white papers.Read more >
It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.
And as a marketing writer,Read more >
Skip the hype—favor humanity
Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far you’ll need to detour around a construction area.
That same frustrating quality crops up frequently in descriptions of new technology.Read more >
It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have enough fresh information to gain the attention of prospects and clients.
To address these challenges, a digital content game plan that includes blogs,Read more >
Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed.Read more >
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,Read more >