Heroes show up every morning

By Renee DeLaune   |   June 17, 2020

These days some of my heroes are people who run their businesses and their teams despite the world around them.

We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.

The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves.  Here are stories from two clients I think are exceptional managers and people.

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Another kind of hero

blocks changing impossible to it is possible
By Renee DeLaune   |   May 26, 2020

Covid crisis brings out the best in some business leaders

As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.

A test of professional hardiness

In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before.

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Be the Best in Google’s Eyes

By Amy Valentine   |   May 15, 2020

Did you know that of all the millions of Google searches each day, they fall into just three basic types?

And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.

Navigational, Informational, Transactional

  1. Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.
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Reach Out and Touch Someone (digitally of course)

finger pushing action button
By Amy Valentine   |   May 7, 2020

Does your website have an easy way to engage with potential customers?

“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.

A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.

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To Gate or Not to Gate? That is the Question

funnel representing the sales cycle
By Amy Valentine   |   April 20, 2020

How easily can website visitors download content?

An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content.

How much information do you require from an interested visitor before allowing them to download a document on your website?

“I’m always a fan of gating content,” says Jeff Rose, DeLaune’s website and SEO specialist.

“If someone is interested enough in your products or services to download a brochure,

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Conversion Rate Optimization: How to turn website visitors into customers

By Renee DeLaune   |   April 10, 2020

While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner.  A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office.  Eventually, you will want to dive deeper into the analytics of how your website is performing.

Are you reviewing the behaviors of visitors to your website?

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How to Get Google to Love You and Your Website

person at computer with brain image coming out of it
By Renee DeLaune   |   March 26, 2020

As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.

“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.

The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website.

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Working from home in the days of coronavirus

working from home
By Amy Valentine   |   March 19, 2020

“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world.

At DeLaune, we have found working remotely a plus, using Zoom and Teams conferencing to continue to have face-to-face interactions with co-workers and clients.

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Video Killed the Radio Star

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Lean in to 5G connectivity video clip
https://delaune.com/Delaune_Samples/DAA_Lean-In-Video_Sample.mp4
By Amy Valentine   |   March 12, 2020

When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat.

Commercial videos were used more for television advertising and had the budgets and the production quality of big budget movies. Then, videos began changing as technology advanced. With the advent of our modern digital world,

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5 rules for sending the right message online

By Amy Valentine   |   January 16, 2020

Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread.

The Golden Rule in full effect

Here are five concrete suggestions that not only might make people happier to read your emails (or texts,

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