How to Get Google to Love You and Your Website

person at computer with brain image coming out of it
By Renee DeLaune   |   March 26, 2020

As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.

“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.

The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website.

Read more >

Working from home in the days of coronavirus

working from home
By Amy Valentine   |   March 19, 2020

“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world.

At DeLaune, we have found working remotely a plus, using Zoom and Teams conferencing to continue to have face-to-face interactions with co-workers and clients.

Read more >

Video Killed the Radio Star

video snippet
Lean in to 5G connectivity video clip
https://delaune.com/Delaune_Samples/DAA_Lean-In-Video_Sample.mp4
By Amy Valentine   |   March 12, 2020

When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat.

Commercial videos were used more for television advertising and had the budgets and the production quality of big budget movies. Then, videos began changing as technology advanced. With the advent of our modern digital world,

Read more >

5 rules for sending the right message online

By Amy Valentine   |   January 16, 2020

Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread.

The Golden Rule in full effect

Here are five concrete suggestions that not only might make people happier to read your emails (or texts,

Read more >

Avoid the zone-out zone: make live events work online

By Tim Lord   |   August 19, 2019

 When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services.

“But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & Strategy for Cognizant. “‘Do digital events work for you,

Read more >

Getting the most from your live events

For direct connection to prospects and customers, nothing tops in-person live events.
By Tim Lord   |   July 26, 2019

In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events.

One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away with some solid leads as well as an invitation to do a briefing for Gartner,” saying “[As] a start-up,

Read more >

Highest-returning marketing tactics? What clients are saying in 2019

By Tim Lord   |   June 28, 2019

Today a business has huge choice in how to spend its marketing dollars.

As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.

Will you follow the digital trend and focus on social media?

Are traditional tactics such as webinars and email campaigns back in vogue?

Are trade shows more about swag than actual leads?

Read more >

Searching for enterprise data? Have a little trust

Enterprise storage systems can be tough places to search.
By Tim Lord   |   June 18, 2019

Remember life before Google? Even when information existed in digital form somewhere, searching for it was mostly a manual process. Rereading David Weinberger’s 2007 Everything is Miscellaneous made me think about how far we’ve come to address search in the modern age, and how far there is to go.

It’s around here. Somewhere.

Searching network data stores with Windows’ native tools is slow, and the results are harder to interpret and to trust than those of modern Internet search engines.

Read more >

Crafting the story for stealth-mode startups

By Tim Lord   |   May 20, 2019

In 2012, Shaku Selvakumar  took the kind of step that entrepreneurs live for: She stepped out of a successful marketing career at IBM to help guide the growth of a stealth-mode startup.

That startup, CognitiveScale, took a hint from its own name: Shaku started as employee number five; the headcount now is over 150.

I spoke with Shaku about the insights that experience yielded, in going from an established enterprise to a nimble startup.

Read more >

DeLaune Wins Three Communicator Awards

Winning hands holding a trophy
By Amy Valentine   |   May 13, 2019

World-renowned International Competition Receives 6,000 Entries Annually

AUSTIN, TX—DeLaune and Associates, an Austin-based digital marketing firm specializing in technology, has won three awards in the 2019 Communicator Awards, an international competition that recognizes outstanding creative achievement by marketing and communication professionals.

DeLaune was awarded three awards of distinction for two e-books and a stand-alone infographic produced for IBM, Atos, and Siemens:

IBM—The essential buyer’s guide to data capture and automation (e-book)

Atos—Internet of Things Infographic (Individual infographic)

Siemens—Reliable Power (e-book)

“It’s truly an honor to be recognized for our work,” said Renee DeLaune,

Read more >

Top