The more things change, the more they stay the same goes the old adage. However, for people learning a whole new set of workplace practices while working from home, nothing may ever be the same again.
When the Covid-19 pandemic forced many people to remote officing last spring, many adaptations were necessary. Now, looking at how business practices have changed, the “new normal” may become the “everyday normal,” even years in the future. Read more >
Since last February, it hasn’t been news to say that we’re living in a new world.
Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.
But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.
Marketing is different now
So as your company’s business returns to a new normal, Read more >
Three key markets need to hear from you
As marketers, it’s time to adjust our company’s marketing plans for the world we are in now, not the world we used to live in or the one we wish we were in.
The rules that apply to basic tasks like grocery shopping and dining out don’t apply anymore. So, why would our marketing tactics remain the same?
Communication is the main job of the marketing department under regular circumstances. Read more >
These days some of my heroes are people who run their businesses and their teams despite the world around them.
We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.
The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves. Here are stories from two clients I think are exceptional managers and people. Read more >
Covid crisis brings out the best in some business leaders
As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.
A test of professional hardiness
In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before. Read more >
Does your website have an easy way to engage with potential customers?
“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.
A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead. Read more >