How do your digital marketing assets portray your benefits?

By Jay Bretzmann   |   January 15, 2019

As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.

First-time visitors to your website

Something similar happens when visitors visit your website for the first time—no matter that they can see and read.

Read more >

Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting, but certainly not my last.

Read more >

Add a Fresh Coat of Paint to Your Marketing Assets

By Jay Bretzmann   |   January 9, 2019

If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.

The same is true for your marketing assets.

Read more >

This year’s big security threats—sort of

By Tim Lord   |   January 8, 2019

If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage:

Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.)

Are you selling the right data security basics?

The kicker is that even though there are new and more complex threats each year to keep up with,

Read more >

I want a digital marketing campaign: what do I need and when can I get it?

By Jay Bretzmann   |   December 21, 2018


Selling complex tech is always loaded with uncertainty, but some things are constant.

One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.

And if that doesn’t work, your message might be off course.

Read more >

The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced,

Read more >

Digital marketing: Align your strategy, brand and message

By Tim Lord   |   December 12, 2018

strategy diagram

Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)

Your name in lights

Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.

Read more >

Happy Holidays from DeLaune and Associates!

By Amy Valentine   |   December 7, 2018

Read more >

Why does free software need paid advertising?

By Tim Lord   |   November 12, 2018

Why does free software need paid advertising?

Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming  languages to  virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one.

Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,

Read more >

DeLaune and Associates Wins Nine MarCom Awards!

By Amy Valentine   |   November 6, 2018

World-renowned International Competition Receives 6,000 Entries Annually

AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.

DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,

Read more >

Top