As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.
First-time visitors to your website
Something similar happens when visitors visit your website for the first time—no matter that they can see and read.
If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.
Selling complex tech is always loaded with uncertainty, but some things are constant.
One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.
And if that doesn’t work, your message might be off course.
For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.
We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.
What does that mean in practical terms?
It means that every aspect of content creation is in the hands of an experienced,
Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)
Your name in lights
Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.
Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming languages to virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one.
Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,
World-renowned International Competition Receives 6,000 Entries Annually
AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,