The importance of relaying the business value in technology

By Laura Lambeth   |   May 15, 2018

It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.

And as a marketing writer,

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WRITING ABOUT TECHNOLOGY FOR BUSINESS

By Tim Lord   |   May 8, 2018

Skip the hype—favor humanity

Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far you’ll need to detour around a construction area.

That same frustrating quality crops up frequently in descriptions of new technology.

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COMMIT TO DIGITAL BLOGGING AND SOCIAL MARKETING SUCCESS IN 2018!

By Brian Silverman   |   January 8, 2018

It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have enough fresh information to gain the attention of prospects and clients.

To address these challenges, a digital content game plan that includes blogs,

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Defined Personas: Does your blog target the right personality?

By Brian Silverman   |   October 13, 2017

Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed.

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Content is King: A Successful Blog Strategy is Key to Success in Digital Marketing

By Brian Silverman   |   September 13, 2017

An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.

The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,

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Simple tips for successful webinars and presentations

By Brian Silverman   |   July 14, 2016

Lessons learned pre-internet era still apply

By Brian Silverman

In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.

Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”

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Budweiser Renames Itself

budweiser
By Sara Rider   |   May 25, 2016

When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.

Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”

A new beer for summer

Beginning May 23rd the new bottles and cans were available in stores throughout the country.

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Advertising and Sports: What Will Be the Impact of the Rio Olympics?

olympic swimmer
By Sara Rider   |   May 12, 2016

It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.

No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?

Building your Brand

If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,

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Would an Open-Plan Office Space Work for You?

open office plan
By Amy Valentine   |   May 4, 2016

A look at the pros and cons of open-plan office spaces

Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office spaces come from in the first place?

According to an interesting article by the BBC News Magazine,

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The Changing World of Social Media

social media
By Sara Rider   |   April 14, 2016

What’s in, what’s out, what to consider when you plot your Social Media strategy

Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of them?

The reality is that the world of social media is changing. It is a vital part of any organization’s communications strategy,

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