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Strategy. Brand. Message.

Creative marketing for a digital world. We translate technobabble into action, emphasizing benefits over bullet points—so your customers and prospects get the message they need. Let’s work together.


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About

At DeLaune, every project gets individual attention and an integrated approach. We’ll assign you a team including an inquisitive sales engineer who’ll ask lots of questions about customer value and a technology writer who’ll make sure our team understands your offerings.

1

TRUSTED ADVISOR

Building lasting relationships with our clients, we offer a level of personalized service you won’t find at other agencies.

2

DIGITAL MARKETING TALENT

Our design, copywriting and editing experts have won more than 200 global marketing awards for our work, from videos to collateral to social media.

3

TOP-NOTCH SERVICE

Our work is consistent—on target, on message and in budget, keeping your best interests in mind.

DeLaune and Associates, a woman-owned and operated business, has been designated by the State of Texas as a Historically Underutilized Business.

What can we do for you?

Services

We help you fine tune your messaging, create entirely new collateral and campaigns, and get the greatest return from your marketing investment.

CONTENT MARKETING

We take complex ideas and turn them into clear, high-impact communications. We use the right mix of words and images to reach and engage your audience, and help spread your message through email, social media, and beyond.

PRODUCTS AND SERVICES:

Thought leadership and technical white papers • Infographics • Data sheets • Solution briefs • Case studies • Interactive PDFs • Internal communications • Social media • Conference materials • Executive briefs • Surveys • Blogs

CREATIVE SERVICES

We write, design, and produce high-impact work for clients in high technology and related industries.

PRODUCTS AND SERVICES:

Advertising • Brand identity • Messaging • Graphic design • Website design

BRAND STRATEGY

We craft communications, marketing plans and campaigns to fit your organization—respecting, clarifying and amplifying your brand.

PRODUCTS AND SERVICES:

Marketing plans • Marketing workshops • Internal communications

Check Out Our Work

IBM Security infographic

For financial service firms, threading the needle between ease of use and trustworthy security is a constant challenge. To show one way that banks and other institutions can maintain this balance, DeLaune helped IBM with a crisp infographic making the case for the company’s unobtrusive approach to assuring customer identity.


IBM Security interactive white paper

One dilemma IT-centric businesses face is keeping their off-site data, and the systems that host it, as safe as their in-house infrastructure. IBM worked with DeLaune to craft this white paper explaining how IBM QRadar can deliver the same high level of security to systems whether they are on-premises, in the cloud, or part of an environment mixing the two.


Carolinas IT case study

To project both its cloud acumen and it abilities as a long-established, growing technology provider more generally, Carolinas IT called on DeLaune to create a compact case study for its cloud-computing services, centered around Lenovo hardware.


Harte Hanks white paper

Global marketing-services firm Harte Hanks specializes in multi-channel customer interaction. With this white paper, DeLaune helped Harte Hanks spotlight some of the traits that make customer interactions work—from reliability to advanced analytics—grounded in statistics that make the business case for advanced customer contact centers.


IBM X-Force flyer

DeLaune crafted this brochure to provide IT professionals with a high-impact, quickly scannable introduction to IBM’s new X-Force Command Center Training.


IBM Blockchain interactive solution brief

Businesses and governments are still exploring the potential of blockchain technology, which ties together all kinds of transaction records in a trustworthy, sharable ledger. IBM and DeLaune worked together to craft this brief to serve as an information source as well as a selling tool, explaining how IBM’s blockchain solution can help ensure the food-supply safety.


GLOBALFOUNDRIES ad

GLOBALFOUNDRIES wanted to send the message to the readers of trade publication Microwave Journal that its chips deliver innovation and simplicity; the resulting ad is crisp, focused and eye-catching.


IBM Security interactive white paper

This interactive thought-leadership white paper illustrates the ways that organizations can use IBM technology to fight not only conventional low-level cyber attacks, but today’s higher-stakes, more advanced threats as well. With case studies and  best practices, this paper helps business leaders understand that with the right software and approach, they’re anything but helpless.


IBM Security interactive white paper

With data ever more frequently held in off-site storage, or shuttled around the world to mobile and distributed workforces, encryption is an increasingly important means of keeping data safe. When IBM needed to showcase the ways its IBM Z mainframes can help keep data secure with pervasive encryption, it turned to DeLaune to produce this brisk, but information-dense, interactive white paper.


IBM Security white paper

IT managers know that mobile devices are a complicated, complicating factor of today’s corporate environments. IBM partnered with DeLaune to provide a crisp, polished presentation of the ways that one IBM tool—IBM MaaS360—can help rein in the complexity of mobile device management.


IBM Security flyer

Conference attendees are notoriously overloaded with appointments and with information; with this flyer for IBM, DeLaune helped, with a light-hearted conference survival guide, which nonetheless offered a serious message: a well-tuned security environment shouldn’t require constant, stressful decision-making.


IBM Security interactive white paper

IBM’s X-Force security team called on DeLaune to help business customers understand that X-Force goes beyond researching threats and responding to incidents in progress, with proactive services covering all parts of the enterprise.  The resulting white paper simultaneously helps IT executives better understand the threats they face.


“Excellent. It’s been a long time since I won an award for marketing…well really you guys did all the hard stuff.”

Dan Wolff, Program Director, Cloud Security Product Management, IBM Security

“Over the years Renee & the Delaune team have been awesome partners! Two thumbs up!”

Wangui McKelvey, Director, Product Marketing at IBM

“A big thanks to everyone at DeLaune that worked so hard on this report. It came out fantastic!”

Michelle Alvarez, Threat Researcher and Editor, IBM Security

“As always—awesome and thanks!”

Adam Trunkey, IBM Security, WW Security Services Marketing

“This is really beautiful. I have no further edits or suggested changes.”

Jay Bretzmann, Segment Marketing Specialist, Security Systems, IBM

“The great thing about working with you guys is that you actually understand the technology. I can be confident that what you write is going to make sense.”

Chris Saul, Portfolio Marketing Manager, IBM Spectrum Storage

Clients

We’ve been lucky to work with some exceptional clients. We’re ready to be part of your team.


Explore Our Services

Contact

There’s a reason clients stay with DeLaune and Associates for years. We want to get to know you, your business and your brand. Do you want to discuss a project? Would you like our team to review your communications or marketing strategy? Let’s talk.

 

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