Be the Best in Google’s Eyes

By Amy Valentine   |   May 15, 2020

Did you know that of all the millions of Google searches each day, they fall into just three basic types?

And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.

Navigational, Informational, Transactional

  1. Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.
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Reach Out and Touch Someone (digitally of course)

finger pushing action button
By Amy Valentine   |   May 7, 2020

Does your website have an easy way to engage with potential customers?

“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.

A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.

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How to Get Google to Love You and Your Website

person at computer with brain image coming out of it
By Renee DeLaune   |   March 26, 2020

As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.

“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.

The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website.

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Are you the spider, or are you caught in someone else’s SEO Web?

SEO
By Brian Silverman   |   May 18, 2015

Do your partners, vendors, and suppliers provide you marketing assets, content, and recommended posts for Social Media?  If you leverage their content, are you increasing your own Search Engine Optimization (SEO) for your website, or are you caught in your partner or vendor’s web, doing more to help their SEO than your own?

Your business prospects and customers are researching their own potential purchases across the web and social sites as well. 

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