If you’re one of the thousands of people who have been missing their Blue Bell, the announcement that limited distribution begins on Monday, August 31st in selected markets was welcome news. (Sorry, Ben & Jerry’s, but it’s just not the same.) But while people are scooping a bowl of their favorite vanilla, lots of questions remain about how the company will survive the repercussions of the listeria outbreak. That makes it a good time to think about your own company’s commitment to your products and services—and how you would bounce back from a major crisis.Read more >
One of the most disturbing ad campaigns running these days is AT&T’s campaign “It Can Wait,” advocating mobile phone safety. With Austin enacting a strict hands-free mobile-phones-in-car policy as of January 1, 2015, this campaign resonated with me. And the campaign has done exactly what the creators intended: made one driver stop checking her mobile phone in the car.
Prior mobile phone safety ads have focused on the teen and young adult demographic,Read more >