Mobile Phone Use and Cars: a Dangerous and Disturbing Combination

By Amy Valentine   |   August 4, 2015

One of the most disturbing ad campaigns running these days is AT&T’s campaign “It Can Wait,” advocating mobile phone safety. With Austin enacting a strict hands-free mobile-phones-in-car policy as of January 1, 2015, this campaign resonated with me. And the campaign has done exactly what the creators intended: made one driver stop checking her mobile phone in the car.

Prior mobile phone safety ads have focused on the teen and young adult demographic,

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