To Gate or Not to Gate? That is the Question

funnel representing the sales cycle
By Amy Valentine   |   April 20, 2020

How easily can website visitors download content?

An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content.

How much information do you require from an interested visitor before allowing them to download a document on your website?

“I’m always a fan of gating content,” says Jeff Rose, DeLaune’s website and SEO specialist.

“If someone is interested enough in your products or services to download a brochure,

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Conversion Rate Optimization: How to turn website visitors into customers

By Renee DeLaune   |   April 10, 2020

While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner.  A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office.  Eventually, you will want to dive deeper into the analytics of how your website is performing.

Are you reviewing the behaviors of visitors to your website?

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