Since last February, it hasn’t been news to say that we’re living in a new world.
Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.
But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.
Marketing is different now
So as your company’s business returns to a new normal, Read more >
These days some of my heroes are people who run their businesses and their teams despite the world around them.
We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.
The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves. Here are stories from two clients I think are exceptional managers and people. Read more >
Covid crisis brings out the best in some business leaders
As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.
A test of professional hardiness
In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before. Read more >
As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.
“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.
The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website. Read more >
Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products.
Becoming best of breed doesn’t mean being the biggest
There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and deployed—especially high-value, high-involvement products like business technology. That’s the relationship of a vendor, such as a hardware and software company, Read more >
At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example.
Focused, practical and digestible
The most defining characteristic of white papers is that they’re focused, practical, and digestible. Whatever their topic, even in the world of information-laden digital marketing assets, Read more >