In the recent The New York Times, there was a thought-provoking column on the attention-grabbing effects of the internet. Essentially, the article said we should treat our time as a limited resource or, said another way, you should pay attention to where you put your attention.
Since we’re in the business of creating materials to get attention, this started us thinking. If time is precious and our customers are inundated with messages,
Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.
Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.
When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products?
In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.
Take a close look at your product line
First, it begins by positioning your company’s offerings. Take a close look at your product line—and how you are marketing it.
These days some of my heroes are people who run their businesses and their teams despite the world around them.
We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.
The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves. Here are stories from two clients I think are exceptional managers and people.
Covid crisis brings out the best in some business leaders
As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.
A test of professional hardiness
In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before.
While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner. A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office. Eventually, you will want to dive deeper into the analytics of how your website is performing.
Are you reviewing the behaviors of visitors to your website?
As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.
“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.
The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website.
Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products.
Becoming best of breed doesn’t mean being the biggest
There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and deployed—especially high-value, high-involvement products like business technology. That’s the relationship of a vendor, such as a hardware and software company,
At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example.
Focused, practical and digestible
The most defining characteristic of white papers is that they’re focused, practical, and digestible. Whatever their topic, even in the world of information-laden digital marketing assets,
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