In a social media-saturated world, companies sometimes try too hard, think too little, and fall on their faces. Last year saw a wide variety of examples of companies committing PR blunders as they tweeted, hash tagged, and self-promoted their way onto a wall of PR shame. But you can learn from their mistakes, and avoid becoming the punchline of a PR joke in 2015.
Just because it’s trending doesn’t mean you should jump on board.
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Years ago, when I started in this writing game, I heard a story I couldn’t believe. It seems there was a newspaper copy editor who kept two typewriters (years ago, remember?). One, he used for his newspaper work. The other, he placed on the floor by his desk. And when breaks came between editions, he’d push his work to one side, pick his typewriter up from the floor, and pound away at his novel. And it worked!
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Each year, millions watch the SuperBowl, eagerly anticipating the expensive ads. At $4.5 million for a 30 second spot, did this year’s crop meet expectations? If you’re a 45-year-old mom, the answer is probably “yes” as I propose 2015 to be “The Year of the ‘Mom-Ad’ Superbowl.”
Usually, we see beer and cars advertised heavily, with a healthy dose of beautiful babes, tear-jerking dogs befriending Clydesdales, and with some gut-slapping humor thrown in.
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