By Renee DeLaune | October 16, 2020
Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.
Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.
When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products? Read more >
By Tim Lord | June 28, 2019
Today a business has huge choice in how to spend its marketing dollars.
As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.
Will you follow the digital trend and focus on social media?
Are traditional tactics such as webinars and email campaigns back in vogue?
Are trade shows more about swag than actual leads? Read more >
By Brian Silverman | July 14, 2016
Lessons learned pre-internet era still apply
By Brian Silverman
In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school” Read more >