Avoid the zone-out zone: make live events work online

By Tim Lord   |   August 19, 2019

 When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services.

“But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & Strategy for Cognizant. “‘Do digital events work for you,

Read more >

Getting the most from your live events

For direct connection to prospects and customers, nothing tops in-person live events.
By Tim Lord   |   July 26, 2019

In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events.

One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away with some solid leads as well as an invitation to do a briefing for Gartner,” saying “[As] a start-up,

Read more >

Digital marketing assets: In-house or outsource?

By Tim Lord   |   March 12, 2019

At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers.

But every organization has a different set of needs. So it makes sense to ask: Are you keeping the right parts of your message creation in-house? Are you taking advantage of outside teams when it makes the most sense?

Read more >

Digital marketing assets: Got Blogs? (Need help?)

school of sharks circling
By Tim Lord   |   March 1, 2019

“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.”

  • Alvy Singer, Annie Hall

A blog is a lot like a relationship—and it is one, in fact, even if it might seem awfully one-sided at times. What’s more, it’s a relationship that comes with a commitment problem,

Read more >

Confusion, ignorance, stupidity or fraud?

By Tim Lord   |   February 8, 2019

Imagine what would happen if you lost your most important work password—and everything it protected—with no chance of retrieval. Your data? Just “poof”—gone! How much would it cost your company? What if it were well over $100 million? Because that’s what just happened to Canadian crypto-currency exchange QuadrigaCX with the apparent death of its CEO, Gerald Cotten. A high price to pay for poor security practices.

A sad lesson

It’s clear that no one in the company instituted proper Identity Governance Administration (IGA) practices.

Read more >

Keeping private data private: Sometimes, it’s harder than rocket science

By Tim Lord   |   February 7, 2019

In late December of last year, the news emerged that on October 23rd, NASA had discovered a data breach that may have exposed personal data (such as Social Security numbers) associated with current and former NASA employees.

How does such a thing happen? The folks at NASA are smart and hardworking; they know how to make systems about as bullet-proof and reliable as any ever devised, and they’re no pushovers about IT security,

Read more >

Digital marketing asset risks: Churn, churn, churn  

By Amy Valentine   |   January 30, 2019

Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay.

For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing assets is no exception.

How to work more efficiently with your team

At DeLaune,

Read more >

Digital marketing assets: Getting your message out there

By Jay Bretzmann   |   January 25, 2019

Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone?

Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself may have been exposed to attackers, as it was when at least 26 million authentication text messages were left unprotected by password or encryption on a server at California communications provider Voxox.

Read more >

An easy way to magnify your digital marketing assets: Be pleasant

By Tim Lord   |   January 22, 2019

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought.

Replies welcome

One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets.

Instead of the too-often-seen disclaimer along the lines of “Replies to this email address will not be read” and an email address like “DO-NOT-REPLY@big-faceless-corp.com”—Gee,

Read more >

How do your digital marketing assets portray your benefits?

By Jay Bretzmann   |   January 15, 2019

As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.

First-time visitors to your website

Something similar happens when visitors visit your website for the first time—no matter that they can see and read.

Read more >

Top