At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers.
But every organization has a different set of needs. So it makes sense to ask: Are you keeping the right parts of your message creation in-house? Are you taking advantage of outside teams when it makes the most sense?
Imagine what would happen if you lost your most important work password—and everything it protected—with no chance of retrieval. Your data? Just “poof”—gone! How much would it cost your company? What if it were well over $100 million? Because that’s what just happened to Canadian crypto-currency exchange QuadrigaCX with the apparent death of its CEO, Gerald Cotten. A high price to pay for poor security practices.
A sad lesson
It’s clear that no one in the company instituted proper Identity Governance Administration (IGA) practices.
In late December of last year, the news emerged that on October 23rd, NASA had discovered a data breach that may have exposed personal data (such as Social Security numbers) associated with current and former NASA employees.
How does such a thing happen? The folks at NASA are smart and hardworking; they know how to make systems about as bullet-proof and reliable as any ever devised, and they’re no pushovers about IT security,
For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing assets is no exception.
Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone?
Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself may have been exposed to attackers, as it was when at least 26 million authentication text messages were left unprotected by password or encryption on a server at California communications provider Voxox.
As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.
First-time visitors to your website
Something similar happens when visitors visit your website for the first time—no matter that they can see and read.
If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.