See marketing through your customers’ eyes

Man overwhelmed after opening door illustration
By Renee DeLaune   |   June 23, 2021

In the recent The New York Times, there was a thought-provoking column on the attention-grabbing effects of the internet. Essentially, the article said we should treat our time as a limited resource or, said another way, you should pay attention to where you put your attention.

Since we’re in the business of creating materials to get attention, this started us thinking. If time is precious and our customers are inundated with messages,

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Things May Never Be the Same

Woman working from home with cat
By Amy Valentine   |   October 22, 2020

The more things change, the more they stay the same goes the old adage. However, for people learning a whole new set of workplace practices while working from home, nothing may ever be the same again.

When the Covid-19 pandemic forced many people to remote officing last spring, many adaptations were necessary. Now, looking at how business practices have changed, the “new normal” may become the “everyday normal,” even years in the future.

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Choosing from the marketing menu

Woman hand arranging wooden cubes with NEW NORMAL word. Adapting to new life or business post-lockdown after coronavirus pandemic. Business with social distancing personal hygiene.
By Renee DeLaune   |   October 16, 2020

Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.

Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.

When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products?

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Living and marketing in a new world

working from home
By Renee DeLaune   |   September 29, 2020

Since last February, it hasn’t been news to say that we’re living in a new world.

Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.

But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.

Marketing is different now

So as your company’s business returns to a new normal,

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Reach Out and Touch Someone (digitally of course)

finger pushing action button
By Amy Valentine   |   May 7, 2020

Does your website have an easy way to engage with potential customers?

“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.

A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.

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5 rules for sending the right message online

Coffee shop meeting
By Amy Valentine   |   January 16, 2020

Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread.

The Golden Rule in full effect

Here are five concrete suggestions that not only might make people happier to read your emails (or texts,

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Avoid the zone-out zone: make live events work online

Online Zoom Meetings
By Tim Lord   |   August 19, 2019

 When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services.

“But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & Strategy for Cognizant. “‘Do digital events work for you,

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Getting the most from your live events

For direct connection to prospects and customers, nothing tops in-person live events.
By Tim Lord   |   July 26, 2019

In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events.

One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away with some solid leads as well as an invitation to do a briefing for Gartner,” saying “[As] a start-up,

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Digital marketing assets: In-house or outsource?

Man Cleaning Windows
By Tim Lord   |   March 12, 2019

At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers.

But every organization has a different set of needs. So it makes sense to ask: Are you keeping the right parts of your message creation in-house? Are you taking advantage of outside teams when it makes the most sense?

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Digital marketing assets: Got Blogs? (Need help?)

school of sharks circling
By Tim Lord   |   March 1, 2019

“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.”

  • Alvy Singer, Annie Hall

A blog is a lot like a relationship—and it is one, in fact, even if it might seem awfully one-sided at times. What’s more, it’s a relationship that comes with a commitment problem,

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