As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.
First-time visitors to your website
Something similar happens when visitors visit your website for the first time—no matter that they can see and read.
If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.
Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)
Your name in lights
Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.
Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming languages to virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one.
Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,
World-renowned International Competition Receives 6,000 Entries Annually
AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,
A colleague and I were discussing marketing automation solutions and I commented that without careful implementation automation can make a company’s marketing efforts seem too much like Netflix. Netflix is great at delivering movies and bingeable TV, but it’s not a model that works for everything. Without care, market automation can aim marketing messages too narrowly—they’ll only hit those already inclined toward a given offering. How? If advertisements or tailored search results only reach the most likely prospects,
School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course.
We read up on the topic and interview experts in the field. Then we write and design marketing collateral. It feels a lot like writing term papers in college—especially the part about footnoting white papers.
Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far you’ll need to detour around a construction area.
That same frustrating quality crops up frequently in descriptions of new technology.
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,