Communicating with Millennials

All communicators know the challenges of communicating with different audiences. Tone and word choice change if an advertiser is addressing moms of children shopping for healthcare services, technology professionals reading white papers, or millennials looking for humor and brand loyalty programs. http://www.adweek.com/prnewser/the-keys-to-winning-millennials-csr-humor-and-loyalty-rewards/74501

Word-of-Mouth in Social Media

Word-of-Mouth in Social Media can be Brutal for a New Business Take a Few Keys to Success from the TV Networks by Brian Silverman Just a few years back, if you were a new retail establishment, — a new bank in town, medical urgent care center or a restaurant, you knew the first step to … Read more

What’s the key to being happier at work?

In today’s open-concept office spaces, the noises from your coworkers can be incredibly distracting. To counter the conversations, office copier sounds, and keyboard clicks, some companies pipe in white noise to filter out the distractions. But a recent study has found an even more effective tool: listening to the sounds of nature. Read through the … Read more

Rebranding a Company’s Image

Sometimes social changes and media backlash cause a company to rethink its branding. How do businesses reinvent themselves while keeping their current customer base and attracting new? A subtle change may be the best bet for a brand that appeals to a loyal teen market, yet has to be drastic enough to make a splash … Read more

Blue Bell: When a Crisis Continues

When a Crisis Continues:  Maintaining Focus and Momentum In business, we often think of a crisis as something that happens quickly, creates a flurry of activity and negative publicity, and then is solved.  But a crisis can play out over months or years, and that presents a real challenge to a company.  Blue Bell, the … Read more