All communicators know the challenges of communicating with different audiences. Tone and word choice change if an advertiser is addressing moms of children shopping for healthcare services, technology professionals reading white papers, or millennials looking for humor and brand loyalty programs.
Word-of-Mouth in Social Media can be Brutal for a New Business
Take a Few Keys to Success from the TV Networks
by Brian Silverman
Just a few years back, if you were a new retail establishment, — a new bank in town, medical urgent care center or a restaurant, you knew the first step to success was to get your doors open. A fresh idea, good service, new cuisine: whatever your new business —
In today’s open-concept office spaces, the noises from your coworkers can be incredibly distracting. To counter the conversations, office copier sounds, and keyboard clicks, some companies pipe in white noise to filter out the distractions. But a recent study has found an even more effective tool: listening to the sounds of nature. Read through the article for a 10-hour download of a babbling brook and see if this ridiculously simple trick provides a better soundtrack for your work day.
Sometimes social changes and media backlash cause a company to rethink its branding. How do businesses reinvent themselves while keeping their current customer base and attracting new? A subtle change may be the best bet for a brand that appeals to a loyal teen market, yet has to be drastic enough to make a splash and attract new customers.
Abercrombie and Fitch, once the home of scantily-clad, beautiful models and salespeople, is facing this issue in an environment of falling sales,
When a Crisis Continues: Maintaining Focus and Momentum
In business, we often think of a crisis as something that happens quickly, creates a flurry of activity and negative publicity, and then is solved. But a crisis can play out over months or years, and that presents a real challenge to a company. Blue Bell, the little creamery in Brenham, is getting to live through its own nightmare. From its voluntary recall on April 20 to its current negotiations with the FDA and state health departments,
From grocery stores to medical practices, the dramatic shift in customer expectations is changing the face of American business. Customers want services when and where they want them—and they want to be able to quickly schedule those services, often using their smart phones. For physicians, that can mean a dramatic shift in delivery of care.
Around the country, businesses are springing up that offer medical care at home, scheduled through your smart phone.