Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting, but certainly not my last.

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Happy Holidays from DeLaune and Associates!

By Amy Valentine   |   December 7, 2018

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Why does free software need paid advertising?

By Tim Lord   |   November 12, 2018

Why does free software need paid advertising?

Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming  languages to  virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one.

Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,

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Defined Personas: Does your blog target the right personality?

By Brian Silverman   |   October 13, 2017

Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed.

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Simple tips for successful webinars and presentations

By Brian Silverman   |   July 14, 2016

Lessons learned pre-internet era still apply

By Brian Silverman

In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.

Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”

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Advertising and Sports: What Will Be the Impact of the Rio Olympics?

olympic swimmer
By Sara Rider   |   May 12, 2016

It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.

No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?

Building your Brand

If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,

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