This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.
Everything that rises
It was my first Forum meeting, but certainly not my last. Read more >
Selling complex tech is always loaded with uncertainty, but some things are constant.
One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.
And if that doesn’t work, your message might be off course. Read more >
For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.
We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.
What does that mean in practical terms?
It means that every aspect of content creation is in the hands of an experienced, Read more >
It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.
And as a marketing writer, Read more >
Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed. Read more >
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media, Read more >
Lessons learned pre-internet era still apply
By Brian Silverman
In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school” Read more >