Digital marketing assets: In-house or outsource?

By Tim Lord   |   March 12, 2019

At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers.

But every organization has a different set of needs. So it makes sense to ask: Are you keeping the right parts of your message creation in-house? Are you taking advantage of outside teams when it makes the most sense?

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Specialization sparks partnership: What does that mean for your digital marketing assets?

By Renee DeLaune   |   March 6, 2019

Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products.

Becoming best of breed doesn’t mean being the biggest

There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and deployed—especially high-value, high-involvement products like business technology. That’s the relationship of a vendor, such as a hardware and software company,

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Confusion, ignorance, stupidity or fraud?

By Tim Lord   |   February 8, 2019

Imagine what would happen if you lost your most important work password—and everything it protected—with no chance of retrieval. Your data? Just “poof”—gone! How much would it cost your company? What if it were well over $100 million? Because that’s what just happened to Canadian crypto-currency exchange QuadrigaCX with the apparent death of its CEO, Gerald Cotten. A high price to pay for poor security practices.

A sad lesson

It’s clear that no one in the company instituted proper Identity Governance Administration (IGA) practices.

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Keeping private data private: Sometimes, it’s harder than rocket science

By Tim Lord   |   February 7, 2019

In late December of last year, the news emerged that on October 23rd, NASA had discovered a data breach that may have exposed personal data (such as Social Security numbers) associated with current and former NASA employees.

How does such a thing happen? The folks at NASA are smart and hardworking; they know how to make systems about as bullet-proof and reliable as any ever devised, and they’re no pushovers about IT security,

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Digital marketing asset risks: Churn, churn, churn  

By Amy Valentine   |   January 30, 2019

Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay.

For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing assets is no exception.

How to work more efficiently with your team

At DeLaune,

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Digital marketing assets: Getting your message out there

By Jay Bretzmann   |   January 25, 2019

Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone?

Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself may have been exposed to attackers, as it was when at least 26 million authentication text messages were left unprotected by password or encryption on a server at California communications provider Voxox.

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An easy way to magnify your digital marketing assets: Be pleasant

By Tim Lord   |   January 22, 2019

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought.

Replies welcome

One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets.

Instead of the too-often-seen disclaimer along the lines of “Replies to this email address will not be read” and an email address like “DO-NOT-REPLY@big-faceless-corp.com”—Gee,

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Digital marketing assets: Three can’t-ignore rules for white papers

By Renee DeLaune   |   January 18, 2019

At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example.

Focused, practical and digestible

The most defining characteristic of white papers is that they’re focused, practical, and digestible. Whatever their topic, even in the world of information-laden digital marketing assets,

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Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting,

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I want a digital marketing campaign: what do I need and when can I get it?

By Jay Bretzmann   |   December 21, 2018


Selling complex tech is always loaded with uncertainty, but some things are constant.

One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.

And if that doesn’t work, your message might be off course.

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