Digital marketing assets: In-house or outsource?

At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers. But every organization has a different set of needs. So it makes sense to ask: Are you keeping the … Read more

Specialization sparks partnership: What does that mean for your digital marketing assets?

Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products. Becoming best of breed doesn’t mean being the biggest There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and … Read more

Confusion, ignorance, stupidity or fraud?

Imagine what would happen if you lost your most important work password—and everything it protected—with no chance of retrieval. Your data? Just “poof”—gone! How much would it cost your company? What if it were well over $100 million? Because that’s what just happened to Canadian crypto-currency exchange QuadrigaCX with the apparent death of its CEO, … Read more

Keeping private data private: Sometimes, it’s harder than rocket science

In late December of last year, the news emerged that on October 23rd, NASA had discovered a data breach that may have exposed personal data (such as Social Security numbers) associated with current and former NASA employees. How does such a thing happen? The folks at NASA are smart and hardworking; they know how to … Read more

Digital marketing asset risks: Churn, churn, churn  

“Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay. For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing … Read more

Digital marketing assets: Getting your message out there

Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone? Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself … Read more

An easy way to magnify your digital marketing assets: Be pleasant

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought. Replies welcome One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets. Instead of the too-often-seen … Read more

Digital marketing assets: Three can’t-ignore rules for white papers

At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example. Focused, practical and digestible The most defining characteristic of white papers is that they’re focused, practical, and digestible. … Read more

Austin: A tech-friendly city in a tech-centric world

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city. Everything that rises … Read more

I want a digital marketing campaign: what do I need and when can I get it?

Selling complex tech is always loaded with uncertainty, but some things are constant. One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and … Read more