Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting, but certainly not my last.

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I want a digital marketing campaign: what do I need and when can I get it?

By Jay Bretzmann   |   December 21, 2018


Selling complex tech is always loaded with uncertainty, but some things are constant.

One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.

And if that doesn’t work, your message might be off course.

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The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced,

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Digital marketing: Align your strategy, brand and message

By Tim Lord   |   December 12, 2018

strategy diagram

Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)

Your name in lights

Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.

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The importance of relaying the business value in technology

By Laura Lambeth   |   May 15, 2018

It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.

And as a marketing writer,

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Commit to digital blogging and social marketing success in 2018!

By Brian Silverman   |   January 8, 2018

It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have enough fresh information to gain the attention of prospects and clients.

To address these challenges, a digital content game plan that includes blogs,

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Defined Personas: Does your blog target the right personality?

By Brian Silverman   |   October 13, 2017

Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed.

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Content is King: A Successful Blog Strategy is Key to Success in Digital Marketing

By Brian Silverman   |   September 13, 2017

An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.

The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,

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Simple tips for successful webinars and presentations

By Brian Silverman   |   July 14, 2016

Lessons learned pre-internet era still apply

By Brian Silverman

In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.

Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”

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