Technology and toys, two of the places creativity comes from

Elvis on an etch a sketch
By Ernie Wood   |   July 8, 2014

You’ll sometimes hear a poorly functioning tablet computer criticized as nothing more than a “glorified Etch A Sketch.” But that does a disservice to the classic toy. With more than 100 million of the silver-screen drawing devices sold since its introduction in 1960, it must be doing something right. I owned an Etch A Sketch as a child, and if I were to pick one up right now, I’d happily resume exactly where I left off— with a lot of hilarious squiggles and an occasional shape that sort of looks like something.

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Order up! Picking the medium that's right for your message

Dagwood sandwich
By Ernie Wood   |   April 29, 2014

I’ve been reading One Summer: America 1927, the new book by Bill Bryson with a wonderful message. A lot of big things happened that year, from Charles Lindbergh’s trans-Atlantic flight to Babe Ruth’s 60 home runs to the first dynamite blasts carving Mount Rushmore. People went crazy for these feats. Lindbergh could barely go out in public for the adoring crowds.

Then, as now, media was also one of the big things.

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Guarding against mobile malware

Cell phone
By Ernie Wood   |   March 17, 2014

by Ernie Wood

One of the tricks of the trade here at DeLaune and Associates is knowing how to convey a message to an audience that is not us. In our technical marketing for IBM, for example, are we writing for the chief security officer of a Fortune 500 corporation? Yes, that’s often the target. Are we writing for ourselves at home trying to keep viruses and malware off our laptops? Not so much.

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Today, writing about technology is no longer elementary

Benedict Cumberbatch
By Ernie Wood   |   February 5, 2014

A recent online article noting that the BBC television show Sherlock, now airing on PBS, “is not a detective show, but rather a show about a detective” reminded me of the writing we do here at DeLaune and Associates. Because in our work for technology companies, we’re not producing technical writing, but rather writing about technology.

Now, Sherlock Holmes certainly does his detecting and we’ve certainly done technical writing.

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