Austin: A hubstantial data security center

cyber programmer at work
By Tim Lord   |   March 21, 2019

 

The Austin American-Statesman says that whether Austin is fit to be called a cybersecurity hub depends on who you ask. We think that Austin’s clearly arrived on that front already—partly because of the kind of companies and organizations the paper highlights, including Jask, SailPoint, and the U.S. Army’s Futures Command HQ, and partly because of the security ventures, subsidiaries, and infrastructure elements the article glosses over.

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The importance of relaying the business value in technology

By Laura Lambeth   |   May 15, 2018

It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.

And as a marketing writer,

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Technology and toys, two of the places creativity comes from

Elvis on an etch a sketch
By Ernie Wood   |   July 8, 2014

You’ll sometimes hear a poorly functioning tablet computer criticized as nothing more than a “glorified Etch A Sketch.” But that does a disservice to the classic toy. With more than 100 million of the silver-screen drawing devices sold since its introduction in 1960, it must be doing something right. I owned an Etch A Sketch as a child, and if I were to pick one up right now, I’d happily resume exactly where I left off— with a lot of hilarious squiggles and an occasional shape that sort of looks like something.

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SXSW 2014 – It's not over yet.

Austin, Texas skyline and river
By Renee DeLaune   |   April 1, 2014

by Regina Kubelka

In March, tens of thousands descended upon Austin, Texas for the SXSW Music, Film, and Interactive Festival. Just when you thought the fun was over until next year, we are pleasantly reminded that SXSW Eco will be here this October 6 through 8!

Are we lucky, or what?

SXSW Eco attracts a global community to explore, engage and co-create solutions for a sustainable world.

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