Austin: A hubstantial data security center

cyber programmer at work
By Tim Lord   |   March 21, 2019

 

The Austin American-Statesman says that whether Austin is fit to be called a cybersecurity hub depends on who you ask. We think that Austin’s clearly arrived on that front already—partly because of the kind of companies and organizations the paper highlights, including Jask, SailPoint, and the U.S. Army’s Futures Command HQ, and partly because of the security ventures, subsidiaries, and infrastructure elements the article glosses over.

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Specialization sparks partnership: What does that mean for your digital marketing assets?

By Renee DeLaune   |   March 6, 2019

Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products.

Becoming best of breed doesn’t mean being the biggest

There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and deployed—especially high-value, high-involvement products like business technology. That’s the relationship of a vendor, such as a hardware and software company,

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The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced,

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