Abbreviations, acronyms, and alphabet soup

Alphabet soup
By Sara Richardson   |   February 28, 2014

by Sara Richardson

It’s fairly common to shorten names. We watch “TV” these days, rather than “television.” We call our Williams “Bill” and our Katherines “Kat.” We can dial up AAA for roadside assistance, withdraw funds from an ATM, stop by an HEB on our way home, and cook our dinner with PAM. If something amuses us, perhaps we LOL or even LMAO. We might tell our BFFs we’ll see them L8R or sign off with TTYL.

Read more >

Are companies going for the gold with Olympics advertising?

Olympic Rings
By Amy Valentine   |   February 21, 2014

by Amy Valentine

The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time event, the Olympics are spread out over two weeks.

During the Superbowl, crowds of people at parties pay particular attention to the ads,

Read more >

What you can learn about tweeting and social media

Twitter logo
By Sara Rider   |   January 27, 2014

Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing.  Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix.  Sometimes this reluctance seems to be based in a “how would my company benefit from that?” type of mentality.

At the end of 2013, the The New York Times took a look at how the twitter side of its social media efforts was going,

Read more >

Welcome to the DeLaune and Associates blog

By Renee DeLaune   |   January 14, 2014

Every advertisement or marketing program tells a story. That, we all know. But what we see behind the scenes at DeLaune and Associates is that every advertisement or marketing program also is a story. There’s a reason why each exists—from individual customer needs to broad industry trends.

Those behind-the-scenes stories are the ones we’ll be telling in our agency blog. We’ll keep you updated on interesting projects we’ve produced, trends in communications and advertising we see,

Read more >