A Changing America Challenges Business

By Sara Rider   |   June 6, 2014

America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business.  A lot has been said about the graying of America as baby boomers age.  But America isn’t just becoming gray—it’s becoming a rainbow.  And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.

The PewResearchCenter has released a new book that explores these changes,

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The brilliance of a simple idea

Wind blowing subway ad
By Sara Rider   |   April 17, 2014

by Sara Rider

Sometimes in the world of marketing, we search long and hard for a promotional idea that we think will be truly remarkable for our clients.  This can lead to lengthy brainstorming sessions—and sometimes frayed tempers (remember:  there is no bad idea in a brainstorming session!)  But great ideas are out there—you just have to find them.

In many of our client promotions, we’ve found that a strong visual can be the key to an outstanding promotional idea. 

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Cable TV gets personal and wins

Thank you card from Time Warner Cable
By Allison Mabry   |   March 6, 2014

by Barbara Goutelon

For several months now, my husband and I have been trying to decide if we’re ready to cut the cord on our cable TV subscription. We keep asking ourselves, do we really need a three-digit cable bill? He swears that he can live without the sports coverage, and I think I can survive without another “House Hunters” marathon.

But then, we caught the “Homeland” addiction. After watching a few episodes on DVD,

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Make your plans for SXSW 2014!

By Renee DeLaune   |   February 17, 2014

Preparations for SXSW 2014 are well underway and it’s time to make your plans! What movie will you catch? What band will you go see? What interactive speaker sessions will you attend? It all happens next month. The festival starts March 7th with both Interactive and Film events. Next, get ready to rock during the Music Festival beginning March 11th and playing strong until March 16th. Here are some links to get you started:

See the entire SXSW schedule here.

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What happens when your favorite store gets hacked?

Cyber security
By Allison Mabry   |   January 14, 2014

With the ongoing stories about Target’s data breach, a few of us at DeLaune and Associates have felt all kinds of emotions—including yours truly. I’ll freely admit it, I’m a Target shopaholic. So, of course, I shopped there during the peak of the breach timeframe: Nov. 27 to Dec. 15, 2013. And thank goodness, there has been no fraudulent activity on my credit card account. (Well, none yet: whew.)

From a marketing perspective,

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