By Renee DeLaune | October 16, 2020
Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.
Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.
When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products? Read more >
By Tim Lord | March 1, 2019
“A relationship, I think, is like a shark. You know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.”
A blog is a lot like a relationship—and it is one, in fact, even if it might seem awfully one-sided at times. What’s more, it’s a relationship that comes with a commitment problem, Read more >
By Jay Bretzmann | January 15, 2019
As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.
First-time visitors to your website
Something similar happens when visitors visit your website for the first time—no matter that they can see and read. Read more >
By Brian Silverman | September 13, 2017
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media, Read more >