Communicating during a Crisis

communication and teamwork in lightbulb images
By Amy Valentine   |   July 16, 2020

Three key markets need to hear from you

As marketers, it’s time to adjust our company’s marketing plans for the world we are in now, not the world we used to live in or the one we wish we were in.

The rules that apply to basic tasks like grocery shopping and dining out don’t apply anymore. So, why would our marketing tactics remain the same?

Communication is the main job of the marketing department under regular circumstances.

Read more >

What happens when your favorite store gets hacked?

Cyber security
By Allison Mabry   |   January 14, 2014

With the ongoing stories about Target’s data breach, a few of us at DeLaune and Associates have felt all kinds of emotions—including yours truly. I’ll freely admit it, I’m a Target shopaholic. So, of course, I shopped there during the peak of the breach timeframe: Nov. 27 to Dec. 15, 2013. And thank goodness, there has been no fraudulent activity on my credit card account. (Well, none yet: whew.)

From a marketing perspective,

Read more >