Ad Agency Innovation

Hair products campaign with cancer patients
By Sara Rider   |   December 17, 2014

Sometimes, it’s a good idea to create an ad that resembles another company’s well-known ad.  But only if you use the viewer’s expectations as a way to totally surprise the audience—and create an ad that will be noticed because of its shock value.

Last spring, I wrote about a new promotion by a Swedish pharmacy to promote hair care products.  The ad agency Akestam Holst from Stockholm, used a digital billboard in the subway to draw attention to their hair care products.

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