How do your digital marketing assets portray your benefits?

By Jay Bretzmann   |   January 15, 2019

As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.

First-time visitors to your website

Something similar happens when visitors visit your website for the first time—no matter that they can see and read.

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Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting, but certainly not my last.

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Add a Fresh Coat of Paint to Your Marketing Assets

By Jay Bretzmann   |   January 9, 2019

If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.

The same is true for your marketing assets.

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This year’s big security threats—sort of

By Tim Lord   |   January 8, 2019

If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage:

Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.)

Are you selling the right data security basics?

The kicker is that even though there are new and more complex threats each year to keep up with,

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