Digital marketing asset risks: Churn, churn, churn  

“Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay. For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing … Read more

Digital marketing assets: Getting your message out there

Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone? Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself … Read more

An easy way to magnify your digital marketing assets: Be pleasant

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought. Replies welcome One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets. Instead of the too-often-seen … Read more

Digital marketing assets: Three can’t-ignore rules for white papers

At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example. Focused, practical and digestible The most defining characteristic of white papers is that they’re focused, practical, and digestible. … Read more

How do your digital marketing assets portray your benefits?

As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel. First-time … Read more

Austin: A tech-friendly city in a tech-centric world

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city. Everything that rises … Read more

Add a Fresh Coat of Paint to Your Marketing Assets

If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws … Read more

This year’s big security threats—sort of

If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage: Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.) Are you selling the right data security basics? The kicker is that even though there … Read more