Digital marketing asset risks: Churn, churn, churn  

By Amy Valentine   |   January 30, 2019

Friction.” “The game of telephone.” “Paralysis by analysis.” In a business context, they can all amount to the same things: frustration and delay.

For any marketing project involving more than one person—which is another way of saying for any and every project—it’s all too easy to get caught up in the churn. Creating digital marketing assets is no exception.

How to work more efficiently with your team

At DeLaune,

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Digital marketing assets: Getting your message out there

By Jay Bretzmann   |   January 25, 2019

Have you ever gotten past a website login error, or been able to establish a new online account, only after getting a security code delivered to you via text to your phone?

Late last year, TechCrunch reported on a security oversight that illustrates the danger of sending passwords or passcodes over SMS: The message itself may have been exposed to attackers, as it was when at least 26 million authentication text messages were left unprotected by password or encryption on a server at California communications provider Voxox.

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An easy way to magnify your digital marketing assets: Be pleasant

By Tim Lord   |   January 22, 2019

Being friendly and approachable is a small and easy thing, but it makes a huge difference, and it costs you nothing besides some thought.

Replies welcome

One company I admire, multi-factor access specialists Duo Security, sent a corporate email the other day that had a standout feature among digital marketing assets.

Instead of the too-often-seen disclaimer along the lines of “Replies to this email address will not be read” and an email address like “DO-NOT-REPLY@big-faceless-corp.com”—Gee,

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Digital marketing assets: Three can’t-ignore rules for white papers

By Renee DeLaune   |   January 18, 2019

At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example.

Focused, practical and digestible

The most defining characteristic of white papers is that they’re focused, practical, and digestible. Whatever their topic, even in the world of information-laden digital marketing assets,

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How do your digital marketing assets portray your benefits?

By Jay Bretzmann   |   January 15, 2019

As a young writer, the parable of the blind men encountering an elephant made an impression on me. The story is all about how someone without sight would interpret a being they encounter. Divorced a bit from reality by their lack of sight, the blind men had to rely on what they could feel.

First-time visitors to your website

Something similar happens when visitors visit your website for the first time—no matter that they can see and read.

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Austin: A tech-friendly city in a tech-centric world

By Tim Lord   |   January 11, 2019

This week’s meeting of the Austin Forum on Technology & Society was a treat. Not only to catch an annual overview of technology predictions from dynamic duo Jay Boisseau and Jay Williams (Boisseau also directs the group), but as a reminder of why I’m glad to be a part of this city.

Everything that rises

It was my first Forum meeting,

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Add a Fresh Coat of Paint to Your Marketing Assets

By Jay Bretzmann   |   January 9, 2019

If you’ve ever sold a house or are looking to do so, one of the first things people will tell you is to add a fresh coat of paint—to just about everything. New paint is bright. It covers up dirt and generally forces you to repair a whole bunch of dings, scratches, and other flaws that make a house look older.

The same is true for your marketing assets.

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This year’s big security threats—sort of

By Tim Lord   |   January 8, 2019

If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage:

Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.)

Are you selling the right data security basics?

The kicker is that even though there are new and more complex threats each year to keep up with,

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