Another kind of hero

blocks changing impossible to it is possible
By Renee DeLaune   |   May 26, 2020

Covid crisis brings out the best in some business leaders

As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.

A test of professional hardiness

In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before.

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Be the Best in Google’s Eyes

By Amy Valentine   |   May 15, 2020

Did you know that of all the millions of Google searches each day, they fall into just three basic types?

And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.

Navigational, Informational, Transactional

  1. Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.
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Reach Out and Touch Someone (digitally of course)

finger pushing action button
By Amy Valentine   |   May 7, 2020

Does your website have an easy way to engage with potential customers?

“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.

A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.

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