The Austin American-Statesman says that whether Austin is fit to be called a cybersecurity hub depends on who you ask. We think that Austin’s clearly arrived on that front already—partly because of the kind of companies and organizations the paper highlights, including Jask, SailPoint, and the U.S. Army’s Futures Command HQ, and partly because of the security ventures, subsidiaries, and infrastructure elements the article glosses over. Read more >
Infographics are a great way to add a visual “bang” to your marketing message—because they turn complex data and statistics into a more compelling, memorable format.
But did you know there’s actual science behind why your brain craves infographics? Studies show that it takes you less than 1/10 of a second to understand a visual scene and that color visuals increase the willingness to read by 80%. To really prove the point, Read more >
As Ginny Rometty, CEO of IBM, reinvents the company, IBM Business Partners need a clear marketing plan for success.
Last year, in a New York Times interview, Rometty discusses IBM’s transformation. What worries her about IBM’s new strategy? “Just that we keep moving with speed.” As IBM reinvents itself, how do current or potential IBM Partners increase their success with a company being driven as much by business innovation as by the technology solutions it delivers? Read more >
Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull together.
Reaching the finishing line can be even more difficult when the winds of change are blowing. Think about technology. Read more >
by Ernie Wood
One of the tricks of the trade here at DeLaune and Associates is knowing how to convey a message to an audience that is not us. In our technical marketing for IBM, for example, are we writing for the chief security officer of a Fortune 500 corporation? Yes, that’s often the target. Are we writing for ourselves at home trying to keep viruses and malware off our laptops? Not so much. Read more >