Highest-returning marketing tactics? What clients are saying in 2019

By Tim Lord   |   June 28, 2019

Today a business has huge choice in how to spend its marketing dollars.

As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.

Will you follow the digital trend and focus on social media?

Are traditional tactics such as webinars and email campaigns back in vogue?

Are trade shows more about swag than actual leads?

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Simple tips for successful webinars and presentations

By Brian Silverman   |   July 14, 2016

Lessons learned pre-internet era still apply

By Brian Silverman

In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.

Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”

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A Changing America Challenges Business

By Sara Rider   |   June 6, 2014

America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business.  A lot has been said about the graying of America as baby boomers age.  But America isn’t just becoming gray—it’s becoming a rainbow.  And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.

The PewResearchCenter has released a new book that explores these changes,

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