By Renee DeLaune | October 7, 2020
In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.
Take a close look at your product line
First, it begins by positioning your company’s offerings. Take a close look at your product line—and how you are marketing it. Read more >
By Renee DeLaune | September 29, 2020
Since last February, it hasn’t been news to say that we’re living in a new world.
Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.
But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.
Marketing is different now
So as your company’s business returns to a new normal, Read more >
By Tim Lord | June 28, 2019
Today a business has huge choice in how to spend its marketing dollars.
As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.
Will you follow the digital trend and focus on social media?
Are traditional tactics such as webinars and email campaigns back in vogue?
Are trade shows more about swag than actual leads? Read more >
By Brian Silverman | July 14, 2016
Lessons learned pre-internet era still apply
By Brian Silverman
In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school” Read more >
By Sara Rider | June 6, 2014
America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business. A lot has been said about the graying of America as baby boomers age. But America isn’t just becoming gray—it’s becoming a rainbow. And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.
The PewResearchCenter has released a new book that explores these changes, Read more >