New Messages for a New Day

man in mask giving thumbs up
By Renee DeLaune   |   October 7, 2020

 

In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.

Take a close look at your product line

First, it begins by positioning your company’s offerings.  Take a close look at your product line—and how you are marketing it.

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Living and marketing in a new world

working from home
By Renee DeLaune   |   September 29, 2020

Since last February, it hasn’t been news to say that we’re living in a new world.

Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.

But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.

Marketing is different now

So as your company’s business returns to a new normal,

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Highest-returning marketing tactics? What clients are saying in 2019

By Tim Lord   |   June 28, 2019

Today a business has huge choice in how to spend its marketing dollars.

As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.

Will you follow the digital trend and focus on social media?

Are traditional tactics such as webinars and email campaigns back in vogue?

Are trade shows more about swag than actual leads?

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Simple tips for successful webinars and presentations

By Brian Silverman   |   July 14, 2016

Lessons learned pre-internet era still apply

By Brian Silverman

In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.

Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”

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A Changing America Challenges Business

By Sara Rider   |   June 6, 2014

America is in the midst of two major changes that will dramatically affect the services companies offer and how they promote those services or business.  A lot has been said about the graying of America as baby boomers age.  But America isn’t just becoming gray—it’s becoming a rainbow.  And companies will need to decide how both their advertising and their products are going to appeal to that rainbow.

The PewResearchCenter has released a new book that explores these changes,

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