Commit to digital blogging and social marketing success in 2018!

By Brian Silverman   |   January 8, 2018

It’s that time of year: Kickoff meetings for 2018 are in full swing, including discussions of how to improve marketing for the year ahead. In today’s digital world, many companies have communications challenges resulting in lackluster product announcements, prospects and clients who don’t understand key product features, and sales teams that feel they don’t have enough fresh information to gain the attention of prospects and clients.

To address these challenges, a digital content game plan that includes blogs,

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Has Social Marketing Replaced In-Person Meetings?

By Brian Silverman   |   March 14, 2016

Meet me in Las Vegas!  Can Digital and Social marketing replace in-person meetings and events?

We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk about the importance of digital and social marketing, it’s easy to believe that in-person contact is not as important as it used to be.

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What you can learn about tweeting and social media

Twitter logo
By Sara Rider   |   January 27, 2014

Over the last several years, we’ve had lots of discussions with clients about what role social media should play in their marketing.  Some companies are avid social media followers and participants—others still aren’t comfortable with social media in their marketing mix.  Sometimes this reluctance seems to be based in a “how would my company benefit from that?” type of mentality.

At the end of 2013, the The New York Times took a look at how the twitter side of its social media efforts was going,

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