Living and marketing in a new world
Since last February, it hasn’t been news to say that we’re living in a new world.
Some of this newness is obvious. Working from home. Less (if any) business travel. New safety precautions at physical business locations.
But there’s something else to consider—something that isn’t as obvious as physical change. And this is the way your business talks to your clients.
Marketing is different now
So as your company’s business returns to a new normal, you’ll probably want to give your messaging and many of your sales materials a hard look.
You’ll want to make sure that where you were going when business slowed is still where you want to go—and where your clients want to be. And if it’s not, you’ll need to make some changes of your own.
Resuming your business communications may not be as simple as picking up where you left off.
Content may change
You may need to strike a new balance between presenting your company’s solutions and reflecting your clients’ business and safety concerns. You don’t want to be so specific about your product’s technology that you miss the value of how the technology can help make things better – a message that might resonate more with your clients’ current needs.
You may also want to adjust your portfolio of communications materials. With their broader focus, solution briefs and white papers will be the easiest for adding new business- and safety-related concerns. Product-focused data sheets will present less opportunity for adding these topics.
Don’t give up, rise up
The important thing is to not give up, but instead rise up and make the most of the situation. If you need help, we’re here. DeLaune can craft a message that can touch both technology and business markets.
Over the coming weeks, we’ll continue to post blogs that explore this new world of technology marketing in greater detail. So, stay with us.
Because like physical changes, marketing changes likely will be with us for a long time.