by Sara Richardson It’s fairly common to shorten names. We watch “TV” these days, rather than “television.” We call our Williams “Bill” and our Katherines “Kat.” We can dial up AAA for roadside assistance, withdraw funds from an ATM, stop by an HEB on our way home, and cook our dinner with PAM. If something … Read more
by Amy Valentine The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time … Read more
Preparations for SXSW 2014 are well underway and it’s time to make your plans! What movie will you catch? What band will you go see? What interactive speaker sessions will you attend? It all happens next month. The festival starts March 7th with both Interactive and Film events. Next, get ready to rock during the … Read more
A recent online article noting that the BBC television show Sherlock, now airing on PBS, “is not a detective show, but rather a show about a detective” reminded me of the writing we do here at DeLaune and Associates. Because in our work for technology companies, we’re not producing technical writing, but rather writing about … Read more
While most people were cheering on their favorite team in Sunday’s Super Bowl, many of us at DeLaune and Associates were paying close attention to the ads. But, since we work at an advertising agency, that makes sense. Check out some of our staff picks: This cute Doritos Dog/Lasso commercial kept the product front and … Read more
