I want a digital marketing campaign: what do I need and when can I get it?

Selling complex tech is always loaded with uncertainty, but some things are constant. One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and … Read more

The DeLaune & Associates approach to clients (and to digital marketing assets)

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers. We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus … Read more

Digital marketing: Align your strategy, brand and message

Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!) Your name in lights Similar disconnects happen when an organization’s digital marketing messages … Read more