The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced, tightly-integrated group—including a writer, an editor, a project manager and a technical sales engineer—with the mindset that the messaging and creative has to be compelling, clear, cohesive, and customer-centric.  Some products may “sell themselves”—technology rarely does.

Measure twice, cut once

Our first step of every project is to understand. That means grasping your offering and your objectives, and how our work (whether it’s a white paper, a case study, a blog, or an infographic) will fit into your overall campaign. Only then do we dive into actually creating content.

To communicate the value of your technical products and solutions, we collaborate with you, asking questions and exploring creative ideas with our art team, to best illustrate their real-world practical benefits.

Evolution: Applied feedback

At DeLaune, we know that evolution is part of the process, and we believe in a pragmatic approach to writing and design. Our tight-knit team approach means we cultivate an always-growing expertise in our clients’ offerings, so we can iterate ideas quickly. When changes are called for, we can generate concepts and content without squandering previous work.

Is it time for a change?

We’re proud of the work we do, and we’re always interested in intriguing projects to take part in. Do you have a technology marketing challenge that calls for an experienced team?

Whether you’re looking to extend your marketing bandwidth generally, to work on a tightly focused project, or to simply start fresh, we’re ready to help with your digital marketing assets.

Call us — or send us an email—to start talking about how the DeLaune approach can work for you, as it has for dozens of other clients from all over the world.

 

 

Renee DeLaune

About the Author

Renee DeLaune is the President and Founder of DeLaune and Associates. Her insights on marketing in a variety of industries give a unique perspective on today's communication challenges.

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