The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced,

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InterConnect 2016 Underscored the Value of Connection

By Renee DeLaune   |   March 4, 2016

Going to a conference? Wear your walking shoes and mingle, connect, and be inspired.


Last week, I was at IBM InterConnect 2016, one of the largest technology conferences in the world. It was just me and 23,000 other people—and a lot of walking and talking!

Let’s be honest: conferences are hard.

At this one, IBMers, customers and Business Partners were on the move all day,

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Technology Yin and Yang at Austin City Limits Music Festival

SXSW fan stays connected
By Renee DeLaune   |   October 21, 2014

Have you ever noticed how technology can connect you to your cyber life while disconnecting you from your real life? It’s the yin and yang of technology, as I see it.

We love the ease of access of “plugging in”. But, we are left feeling “unplugged” from the world around us.

I recently saw these opposing forces at work when I had the pleasure of attending weekend two of the 2014 Austin City Limits Music Festival in October.

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Keeping up with the World Wide Web

Reading news on tablets and cell phones
By Renee DeLaune   |   July 18, 2014

Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to view websites from our mobile phones that just don’t work as well as if you were viewing them from a desktop.

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The race goes better when partners pull together

Teamwork building in marketing and public relations
By Renee DeLaune   |   June 18, 2014

Partner marketing can yield impressive results. Put one company that has great products together with another that has close client relationships and you’ve got the elements of a winning team. But as with any team, you need coordination. Think of rowing. Everyone has to be aiming for the same goal. And everyone has to pull together.

Reaching the finishing line can be even more difficult when the winds of change are blowing.  Think about technology. 

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SXSW 2014 – It's not over yet.

Austin, Texas skyline and river
By Renee DeLaune   |   April 1, 2014

by Regina Kubelka

In March, tens of thousands descended upon Austin, Texas for the SXSW Music, Film, and Interactive Festival. Just when you thought the fun was over until next year, we are pleasantly reminded that SXSW Eco will be here this October 6 through 8!

Are we lucky, or what?

SXSW Eco attracts a global community to explore, engage and co-create solutions for a sustainable world.

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Make your plans for SXSW 2014!

By Renee DeLaune   |   February 17, 2014

Preparations for SXSW 2014 are well underway and it’s time to make your plans! What movie will you catch? What band will you go see? What interactive speaker sessions will you attend? It all happens next month. The festival starts March 7th with both Interactive and Film events. Next, get ready to rock during the Music Festival beginning March 11th and playing strong until March 16th. Here are some links to get you started:

See the entire SXSW schedule here.

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Welcome to the DeLaune and Associates blog

By Renee DeLaune   |   January 14, 2014

Every advertisement or marketing program tells a story. That, we all know. But what we see behind the scenes at DeLaune and Associates is that every advertisement or marketing program also is a story. There’s a reason why each exists—from individual customer needs to broad industry trends.

Those behind-the-scenes stories are the ones we’ll be telling in our agency blog. We’ll keep you updated on interesting projects we’ve produced, trends in communications and advertising we see,

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