Keeping up with the World Wide Web

Reading news on tablets and cell phones
By Renee DeLaune   |   July 18, 2014

Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to view websites from our mobile phones that just don’t work as well as if you were viewing them from a desktop.

Today’s web design methods have advanced beyond detecting devices and switching users. Now, mobile users on tablets and smartphones can surf the web and shop online with a more integrated experience.

In fact, 55 percent  of all Internet users tap in from a mobile device! Today, mobile-first, responsive design is king and desktop design is seen by many as secondary.

The benefits to responsive design don’t stop there. Take for example, these SEO boosters.

1. Search engines favor mobile-optimized websites.

2. Maintaining just one URL allows you to focus your SEO.

3. Streamlining your social sharing becomes easier.

Going responsive is the most effective way to make the most of mobile traffic, and to offer visitors the best possible user experience.

by Regina Kubelka




Renee DeLaune

About the Author

Renee DeLaune is the President and Founder of DeLaune and Associates. Her insights on marketing in a variety of industries give a unique perspective on today's communication challenges.

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