To Gate or Not to Gate? That is the Question

funnel representing the sales cycle
By Amy Valentine   |   April 20, 2020

How easily can website visitors download content?

An ongoing debate in the wonderful world of website content management is whether or not marketers should “gate” downloadable content.

How much information do you require from an interested visitor before allowing them to download a document on your website?

“I’m always a fan of gating content,” says Jeff Rose, DeLaune’s website and SEO specialist.

“If someone is interested enough in your products or services to download a brochure,

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Conversion Rate Optimization: How to turn website visitors into customers

Material Design Buttons for Conversion Rate
By Renee DeLaune   |   April 10, 2020

While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner.  A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office.  Eventually, you will want to dive deeper into the analytics of how your website is performing.

Are you reviewing the behaviors of visitors to your website?

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How to Get Google to Love You and Your Website

person at computer with brain image coming out of it
By Renee DeLaune   |   March 26, 2020

As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website.

“SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website and SEO specialist Jeff Rose.

The benefits of a well-executed SEO strategy include higher website visibility ranking in search engines and more organic traffic to your website.

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Working from home in the days of coronavirus

working from home
By Amy Valentine   |   March 19, 2020

“Stay home.” Most American workers in non-essential jobs got that message late last week or early this week. They join the millions of workers in China, South Korea, Italy and North America who have had to discover the joys and pains of working remotely as concerns about coronavirus spread throughout the world.

At DeLaune, we have found working remotely a plus, using Zoom and Teams conferencing to continue to have face-to-face interactions with co-workers and clients.

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Video Killed the Radio Star

Lean in to 5G connectivity video clip
Lean in to 5G connectivity video clip
https://delaune.com/Delaune_Samples/DAA_Lean-In-Video_Sample.mp4
By Amy Valentine   |   March 12, 2020

When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat.

Commercial videos were used more for television advertising and had the budgets and the production quality of big budget movies. Then, videos began changing as technology advanced. With the advent of our modern digital world,

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5 rules for sending the right message online

Coffee shop meeting
By Amy Valentine   |   January 16, 2020

Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread.

The Golden Rule in full effect

Here are five concrete suggestions that not only might make people happier to read your emails (or texts,

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Avoid the zone-out zone: make live events work online

Online Zoom Meetings
By Tim Lord   |   August 19, 2019

 When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services.

“But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & Strategy for Cognizant. “‘Do digital events work for you,

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Getting the most from your live events

For direct connection to prospects and customers, nothing tops in-person live events.
By Tim Lord   |   July 26, 2019

In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events.

One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away with some solid leads as well as an invitation to do a briefing for Gartner,” saying “[As] a start-up,

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Highest-returning marketing tactics? What clients are saying in 2019

Business conversation
By Tim Lord   |   June 28, 2019

Today a business has huge choice in how to spend its marketing dollars.

As we end the first half of the year at DeLaune, we wanted to know which marketing tactics are generating the highest return in 2019.

Will you follow the digital trend and focus on social media?

Are traditional tactics such as webinars and email campaigns back in vogue?

Are trade shows more about swag than actual leads?

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Searching for enterprise data? Have a little trust

Enterprise storage systems can be tough places to search.
By Tim Lord   |   June 18, 2019

Remember life before Google? Even when information existed in digital form somewhere, searching for it was mostly a manual process. Rereading David Weinberger’s 2007 Everything is Miscellaneous made me think about how far we’ve come to address search in the modern age, and how far there is to go.

It’s around here. Somewhere.

Searching network data stores with Windows’ native tools is slow, and the results are harder to interpret and to trust than those of modern Internet search engines.

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