This year’s big security threats—sort of

By Tim Lord   |   January 8, 2019

If you’re inclined to ease into the new year with some IT security predictions for 2019, there’s no shortage:

Here are 10 from Tech Radar, five more from Security Boulevard, and another four from BetaNews. (I prefer TechCrunch’s snarkier approach.)

Are you selling the right data security basics?

The kicker is that even though there are new and more complex threats each year to keep up with,

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I want a digital marketing campaign: what do I need and when can I get it?

By Jay Bretzmann   |   December 21, 2018


Selling complex tech is always loaded with uncertainty, but some things are constant.

One is that your first step has to be catching someone’s interest. The best start is to tell a potential customer what you do and then ask for a sale. If that doesn’t work, tell them something else cool about you and ask for a sale.

And if that doesn’t work, your message might be off course.

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The DeLaune & Associates approach to clients (and to digital marketing assets)

DeLaune teamwork helps you reach new heights.
By Renee DeLaune   |   December 17, 2018

For more than three decades, DeLaune & Associates has played a vital role for clients of all sizes in communicating the customer benefits of complex products and services to savvy, discriminating business customers.

We specialize in digital marketing assets for industry-leading technology firms, utilizing a team-based approach to putting every client’s business offerings into focus as answers to concrete business challenges.

What does that mean in practical terms?

It means that every aspect of content creation is in the hands of an experienced,

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Digital marketing: Align your strategy, brand and message

By Tim Lord   |   December 12, 2018

strategy diagram

Every once in a while, I hear someone put the em-PHA-sis on the wrong syl-LA-ble, and it distracts me to the point where I miss the meaning. The lesson? Messages need to be clear and delivered correctly. (With bonus points for brevity!)

Your name in lights

Similar disconnects happen when an organization’s digital marketing messages clash with its established brand. It’s something people know when they see it.

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Happy Holidays from DeLaune and Associates!

By Amy Valentine   |   December 7, 2018

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Why does free software need paid advertising?

By Tim Lord   |   November 12, 2018

Why does free software need paid advertising?

Someone who emerged from a decade-long nap beneath a technological rock (decades-long, really) might be shocked to see how much of today’s IT landscape, from programming  languages to  virtual environments, infrastructure standards to critical networking software, and even entire operating systems, belong to no one.

Or at least, belong firmly to no single, particular person or organization—and are freely available to try out,

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DeLaune and Associates Wins Nine MarCom Awards!

By Amy Valentine   |   November 6, 2018

World-renowned International Competition Receives 6,000 Entries Annually

AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.

DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,

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Automating your marketing efforts? Keep diversity in mind to exceed expectations.

By Brian Silverman   |   June 6, 2018

A colleague and I were discussing marketing automation solutions and I commented that without careful implementation automation can make a company’s marketing efforts seem too much like Netflix. Netflix is great at delivering movies and bingeable TV, but it’s not a model that works for everything. Without care, market automation can aim marketing messages too narrowly—they’ll only hit those already inclined toward a given offering. How? If advertisements or tailored search results only reach the most likely prospects,

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There’s always something new to learn – and new ways to learn it

By Ernie Wood   |   May 29, 2018

School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course.

We read up on the topic and interview experts in the field. Then we write and design marketing collateral. It feels a lot like writing term papers in college—especially the part about footnoting white papers.

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The importance of relaying the business value in technology

By Laura Lambeth   |   May 15, 2018

It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.

And as a marketing writer,

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