Video Killed the Radio Star
When MTV first began, it seemed like every other music video was the Buggles’ one-hit wonder, Video Killed the Radio Star. Back then, there were a limited number of music videos available, so audiences saw the same videos on repeat.
Commercial videos were used more for television advertising and had the budgets and the production quality of big budget movies. Then, videos began changing as technology advanced. With the advent of our modern digital world, companies began using videos on websites or in customer presentations to introduce themselves, their products and their importance. Social media further refined the importance of video with short mp4 clips uploaded to Facebook, Twitter, Linked In, Instagram and Youtube.
Video More Accessible
Video today has become more accessible and more professional without the big expense or sophisticated equipment needed several years ago. Just look at this recent client video that we produced with little more than a computer and a skilled animator and art director. The animated motion laid on top of stock photography, pared with clean writing and interesting transitions from panel to panel, engage the viewer.
New York Times Sets a Good Example
Another good example of how video can be used to reach viewers is how the New York Times uses them, according to this interesting article on tubularinsights.com. As more of its content went digital, the New York Times created an engaging, social video presence on platforms such as Facebook, YouTube, Vine, Twitter, and Instagram, using video as the main medium.
”Across all of its social profiles, the media brand (NYT) boasts 15.2 million total followers, with 13.9 million of them (roughly 91%) hailing from Facebook alone. Thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content.
It seems NYT has stuck to what it does best: reporting. Most of the media brand’s videos are news clips, most of them no longer than 1-3 minutes total. This format has done well over the years, not just for the New York Times, but also for other media publishers; as busy audiences turned to short-form video updates instead of long-form journalism, the popularity of video content such as NYT’s increased.”
Long and Short Videos Find Their Place
While the average business can’t boast the social media viewership of a media juggernaut like the New York Times, video is still an important component of an integrated marketing plan. In today’s digital world, the visual appeal of both long and short videos has its place.
If you’d like to know how DeLaune can help you reach more viewers with video and digital marketing, contact us.