See marketing through your customers’ eyes

By Renee DeLaune   |   June 23, 2021

In the recent The New York Times, there was a thought-provoking column on the attention-grabbing effects of the internet. Essentially, the article said we should treat our time as a limited resource or, said another way, you should pay attention to where you put your attention.

Since we’re in the business of creating materials to get attention, this started us thinking. If time is precious and our customers are inundated with messages,

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New Messages for a New Day

man in mask giving thumbs up
By Renee DeLaune   |   October 7, 2020

 

In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.

Take a close look at your product line

First, it begins by positioning your company’s offerings.  Take a close look at your product line—and how you are marketing it.

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