World-renowned International Competition Receives 6,000 Entries Annually
AUSTIN, TX—DeLaune and Associates, a digital marketing firm, has won nine awards for marketing materials in the 2018 MarCom Awards competition, an international awards program that recognizes outstanding creative achievement by marketing and communication professionals.
DeLaune was awarded a Platinum, four Gold and four Honorable Mention awards for marketing materials that included a digital survey, infographics, interactive white papers,
A colleague and I were discussing marketing automation solutions and I commented that without careful implementation automation can make a company’s marketing efforts seem too much like Netflix. Netflix is great at delivering movies and bingeable TV, but it’s not a model that works for everything. Without care, market automation can aim marketing messages too narrowly—they’ll only hit those already inclined toward a given offering. How? If advertisements or tailored search results only reach the most likely prospects,
School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course.
We read up on the topic and interview experts in the field. Then we write and design marketing collateral. It feels a lot like writing term papers in college—especially the part about footnoting white papers.
Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far you’ll need to detour around a construction area.
That same frustrating quality crops up frequently in descriptions of new technology.
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.
No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?
Building your Brand
If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,