Marketers today use gated content to drive lead generation. It’s a common practice to offer a white paper, downloadable asset or special content feature (IBM’s Xforce newsletter that we designed is a great example) to capture contact information from potential clients. But once you create this special gated content—and it needs to be of high value to pay off the adventure of accessing it—how do you drive traffic to the landing page where it lives?Read more >
As we enter the new year, you might consider applying the traditional New Year’s resolution process to your business, as setting intelligent goals can have powerful effects.
Being our best selves for the world, including the world of commerce, is a notion ripe with opportunity and anticipation. So as millions set their 2015 personal goals and work to manifest their desires, try using the inspiring “intentioning” approach to take your business to new heights.Read more >