Has Social Marketing Replaced In-Person Meetings?

By Brian Silverman   |   March 14, 2016

Meet me in Las Vegas!  Can Digital and Social marketing replace in-person meetings and events?

We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk about the importance of digital and social marketing, it’s easy to believe that in-person contact is not as important as it used to be.

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Listen Up: 100 Podcasts to Check Out (Beyond Serial)

By Barbara Goutelon   |   March 10, 2016

Podcasts have been around for many years, but they never really seemed to be for me. The format seemed tailor-made for road warriors or long-distance runners (of which I am neither). Then, there came Serial. You may have heard of it?

In late 2014, all over social media, my friends and acquaintances were consumed by the “did he or didn’t he?” questions of the murder case at the heart of Season 1 of Serial.

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InterConnect 2016 Underscored the Value of Connection

By Renee DeLaune   |   March 4, 2016

Going to a conference? Wear your walking shoes and mingle, connect, and be inspired.

 

Last week, I was at IBM InterConnect 2016, one of the largest technology conferences in the world. It was just me and 23,000 other people—and a lot of walking and talking!

Let’s be honest: conferences are hard.

At this one, IBMers, customers and Business Partners were on the move all day,

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