Using Snapchat to Advertise to a Young Demographic

By Amy Valentine   |   July 23, 2015

At this year’s Cannes Lions Festival, a convention of 6,000 of the world’s top advertising executives, young faces dominated the crowd, representing social media giants such as Facebook, Twitter, Google, Yahoo, and Pinterest. But the one young star making a huge splash was Evan Spiegel, the CEO of Snapchat, promoting his platform for advertising to a young demographic. In marketers’ eyes, Snapchat is especially interesting as it opens the door to an often previously unreachable audience: tweens and teens.

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