Are companies going for the gold with Olympics advertising?
by Amy Valentine
The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time event, the Olympics are spread out over two weeks.
During the Superbowl, crowds of people at parties pay particular attention to the ads,
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