Are companies going for the gold with Olympics advertising?

Olympic Rings
By Amy Valentine   |   February 21, 2014

by Amy Valentine

The contrast between the two main sporting events of winter 2014, the Superbowl and the Winter Olympics, provides a great opportunity to compare the ads companies choose to run. Businesses know that they have a great chance to reach a huge target audience with both events. While the Superbowl is a one-time event, the Olympics are spread out over two weeks.

During the Superbowl, crowds of people at parties pay particular attention to the ads,

Read more >