Making Lemonade

By Sara Rider   |   July 1, 2015

Sometimes what our companies want to sell is not something people want to buy.  That presents a problem.  So what do you do if part of your product mix isn’t considered a hot item by the buying public?  You can discontinue the product or service—but if you’ve invested in developing the product, that can be hard to swallow.  In some situations, the best course may be to reposition the product or service—find another way to make it attractive to your audience.

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