Six things to remember in an acquisition

By Ernie Wood   |   January 29, 2016

Making the acquisition transition.

Your job is changing – now what do you do?

An acquisition is hard. And here at DeLaune and Associates, we often see the result when a client is acquired—or when a client acquires another firm.

I know a little about this. Three times, I’ve been on staff of companies that were acquired. Now, the DeLaune team and I often work with others in the same situation.

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Five Tips for Creating a Successful Infographic

By Barbara Goutelon   |   January 20, 2016

Infographics are a great way to add a visual “bang” to your marketing message—because they turn complex data and statistics into a more compelling, memorable format.

But did you know there’s actual science behind why your brain craves infographics? Studies show that it takes you less than 1/10 of a second to understand a visual scene and that color visuals increase the willingness to read by 80%. To really prove the point,

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What We Can Learn from the Best—and the Worst—of 2015’s Ads

By Sara Rider   |   January 13, 2016

The U.S. ad business is a $183 billion business, according to The Wall Street Journal.  And each year, companies and nonprofit organizations spend a lot of time and effort to try to convince us to buy their products or support their causes.  But while social media has given companies new ways to spread their messages, new ad-blocking technologies mean it can be harder to have your message seen.  So what can we learn from the best—and the worst—of 2015’s advertising efforts?

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