Renee DeLaune
Heroes show up every morning
These days some of my heroes are people who run their businesses and their teams despite the world around them. We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams. The answers we received are surprisingly similar. There is a humanity in how … Read more
Another kind of hero
Covid crisis brings out the best in some business leaders As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not. A test of professional hardiness In the last few months, I have seen more character … Read more
Conversion Rate Optimization: How to turn website visitors into customers
While you are officing remotely during corona quarantine, you may have more downtime for projects you put on the back burner. A website review, more specifically looking for 404 broken link errors, updating content, and even a punctuation and grammar review, is something most people can do from their home office. Eventually, you will want … Read more
How to Get Google to Love You and Your Website
As coronavirus relegates many Americans to working from home, website traffic is up according to NPR. With more people browsing the web, search engine optimization (SEO) is more important than ever to help drive more traffic to your website. “SEO evaluates how well your website is set up to reach your customers,” explains DeLaune’s website … Read more
Specialization sparks partnership: What does that mean for your digital marketing assets?
Partnership can mean very different things in today’s business world, from a one-time collaboration to design a crucial component, to long-term, cheek-by-jowl collaboration across projects and products. Becoming best of breed doesn’t mean being the biggest There’s one kind of partnership, though, that’s made a big difference in the way certain products are marketed and … Read more
Digital marketing assets: Three can’t-ignore rules for white papers
At a technology-focused agency like DeLaune, we’re called on to create a lot of digital marketing assets. That means we think a lot about the ideal form of different collateral types—and white papers are a good example. Focused, practical and digestible The most defining characteristic of white papers is that they’re focused, practical, and digestible. … Read more
