Lessons learned pre-internet era still apply By Brian Silverman In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era. Because … Read more
When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name. Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, … Read more
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th. No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional … Read more
A look at the pros and cons of open-plan office spaces Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office … Read more
What’s in, what’s out, what to consider when you plot your Social Media strategy Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of … Read more
Meet me in Las Vegas! Can Digital and Social marketing replace in-person meetings and events? We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk … Read more
Podcasts have been around for many years, but they never really seemed to be for me. The format seemed tailor-made for road warriors or long-distance runners (of which I am neither). Then, there came Serial. You may have heard of it? In late 2014, all over social media, my friends and acquaintances were consumed by … Read more
Going to a conference? Wear your walking shoes and mingle, connect, and be inspired. Last week, I was at IBM InterConnect 2016, one of the largest technology conferences in the world. It was just me and 23,000 other people—and a lot of walking and talking! Let’s be honest: conferences are hard. At this one, IBMers, customers … Read more
Little-known challenges of advertising It can be hard to make a turkey look good. Or a roast chicken. And getting the maple syrup to drip off the edge of the pancake just so—that can also be a challenge. Creating great-looking food requires more than being a good cook. Advertising is a profession with hidden careers—and … Read more
Making the acquisition transition. Your job is changing – now what do you do? An acquisition is hard. And here at DeLaune and Associates, we often see the result when a client is acquired—or when a client acquires another firm. I know a little about this. Three times, I’ve been on staff of companies that … Read more
