When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.
Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”
A new beer for summer
Beginning May 23rd the new bottles and cans were available in stores throughout the country.Read more >