Budweiser Renames Itself

budweiser
By Sara Rider   |   May 25, 2016

When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.

Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”

A new beer for summer

Beginning May 23rd the new bottles and cans were available in stores throughout the country.

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