In the recent The New York Times, there was a thought-provoking column on the attention-grabbing effects of the internet. Essentially, the article said we should treat our time as a limited resource or, said another way, you should pay attention to where you put your attention.
Since we’re in the business of creating materials to get attention, this started us thinking. If time is precious and our customers are inundated with messages,
The more things change, the more they stay the same goes the old adage. However, for people learning a whole new set of workplace practices while working from home, nothing may ever be the same again.
When the Covid-19 pandemic forced many people to remote officing last spring, many adaptations were necessary. Now, looking at how business practices have changed, the “new normal” may become the “everyday normal,” even years in the future.
Here’s a rundown of collateral assets you might already use. But as times change, you may need to alter your marketing mix to appeal to the shifting needs of your audience.
Regardless of the material, however, remember that marketing and sales speak to individuals, each of whom has individual questions, needs and challenges.
When you’re adjusting your marketing materials to address client needs in this time of pandemic, it’s important to keep these questions in mind: What do your clients want to know about your products?
In these times, how do you present your company’s offerings to your clients and potential clients? Whether or not you have products that can help solve challenges in today’s COVID environment, virtually any company can still find opportunities.
Take a close look at your product line
First, it begins by positioning your company’s offerings. Take a close look at your product line—and how you are marketing it.
As marketers, it’s time to adjust our company’s marketing plans for the world we are in now, not the world we used to live in or the one we wish we were in.
The rules that apply to basic tasks like grocery shopping and dining out don’t apply anymore. So, why would our marketing tactics remain the same?
Communication is the main job of the marketing department under regular circumstances.
These days some of my heroes are people who run their businesses and their teams despite the world around them.
We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams.
The answers we received are surprisingly similar. There is a humanity in how they treat their co-workers and their employees, and yes, even themselves. Here are stories from two clients I think are exceptional managers and people.
Covid crisis brings out the best in some business leaders
As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not.
A test of professional hardiness
In the last few months, I have seen more character and more determination in the faces of clients and family than I have ever seen before.
Did you know that of all the millions of Google searches each day, they fall into just three basic types?
And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.
Navigational, Informational, Transactional
Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.
Does your website have an easy way to engage with potential customers?
“A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist.
A button saying something like Download White Paper,Call Now, or Contact Us for More Information will entice visitors into buying or sending you their contact information so they can turn into a lead.
