Blog
Heroes show up every morning
These days some of my heroes are people who run their businesses and their teams despite the world around them. We asked clients and business friends how they stay motivated in the face of daily challenges and how they motivate their teams. The answers we received are surprisingly similar. There is a humanity in how … Read more
Another kind of hero
Covid crisis brings out the best in some business leaders As an advertising firm, we play a peripheral role in people’s businesses and their lives. We have a front row seat when sales revenues are good and when they’re not. A test of professional hardiness In the last few months, I have seen more character … Read more
Be the Best in Google’s Eyes
Did you know that of all the millions of Google searches each day, they fall into just three basic types? And those searches help define how Google looks at your website and can impact what visitors Google directs to your site. Navigational, Informational, Transactional Navigational: when someone searches for “ESPN” by name, for example. Google … Read more
Reach Out and Touch Someone (digitally of course)
Does your website have an easy way to engage with potential customers? “A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist. A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into … Read more
