Did you know that of all the millions of Google searches each day, they fall into just three basic types?
And those searches help define how Google looks at your website and can impact what visitors Google directs to your site.
Navigational, Informational, Transactional
- Navigational: when someone searches for “ESPN” by name, for example. Google sends the web visitor to the ESPN website. This is a very basic “where is this site” search.