In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”
When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.
Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”
A new beer for summer
Beginning May 23rd the new bottles and cans were available in stores throughout the country.
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.
No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?
Building your Brand
If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,
A look at the pros and cons of open-plan office spaces
Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office spaces come from in the first place?
What’s in, what’s out, what to consider when you plot your Social Media strategy
Twitter. LinkedIn. Instagram. Facebook. The world is full of social media options. But what is best for your business? Should you commit staff time and effort to all of the options (Tumblr anyone?), or should you focus on a few of them?
The reality is that the world of social media is changing. It is a vital part of any organization’s communications strategy,
Meet me in Las Vegas! Can Digital and Social marketing replace in-person meetings and events?
We all live accelerated lives. We are emailing for work, for home, for school. We log onto Facebook and Twitter to share our days. We are so busy with social media that when we hear the digital marketing experts talk about the importance of digital and social marketing, it’s easy to believe that in-person contact is not as important as it used to be.
Podcasts have been around for many years, but they never really seemed to be for me. The format seemed tailor-made for road warriors or long-distance runners (of which I am neither). Then, there came Serial. You may have heard of it?
In late 2014, all over social media, my friends and acquaintances were consumed by the “did he or didn’t he?” questions of the murder case at the heart of Season 1 of Serial.
It can be hard to make a turkey look good. Or a roast chicken. And getting the maple syrup to drip off the edge of the pancake just so—that can also be a challenge. Creating great-looking food requires more than being a good cook.
Advertising is a profession with hidden careers—and food stylist is one of perhaps the least known ways of making a living within the estimated $189 billion U.S.