Continuing our discussion on developing and executing a successful blog strategy, we mentioned that having defined personas is important to both your target audience and your blog writers. A persona is a description of your ideal target prospects and customer(s) for your offerings. In the old days, the idea would be to focus only on target markets and their requirements. However, that definition is too broad and does not include the wide diversity of audiences that can be accessed.Read more >
An important strategy in achieving social media marketing success is providing valuable and relevant content. Here at DeLaune & Associates, we specialize in assisting clients in building a foundation of valued content that is on message, on brand and of interest to our clients’ target audiences and personas.
The Wild West age of digital marketing is all about delivering content with increased speed, agility and regularity. The information you share should be engaging while supporting the wide variety of social media,Read more >
Lessons learned pre-internet era still apply
By Brian Silverman
In the ‘90s, I had the pleasure of helping create the IBM Internet Briefing Center. I was part of a group of subject matter experts who were hired to become the hosts and presenters for IBM solution presentations at the beginning of the Internet era.
Because the team came from the field, labs, and development centers of IBM, we attended what we fondly called “charm school”Read more >
When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.
Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”
A new beer for summer
Beginning May 23rd the new bottles and cans were available in stores throughout the country.Read more >
It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.
No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?
Building your Brand
If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,Read more >
A look at the pros and cons of open-plan office spaces
Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office spaces come from in the first place?
According to an interesting article by the BBC News Magazine,Read more >
Podcasts have been around for many years, but they never really seemed to be for me. The format seemed tailor-made for road warriors or long-distance runners (of which I am neither). Then, there came Serial. You may have heard of it?
In late 2014, all over social media, my friends and acquaintances were consumed by the “did he or didn’t he?” questions of the murder case at the heart of Season 1 of Serial.Read more >
Going to a conference? Wear your walking shoes and mingle, connect, and be inspired.
Last week, I was at IBM InterConnect 2016, one of the largest technology conferences in the world. It was just me and 23,000 other people—and a lot of walking and talking!
Let’s be honest: conferences are hard.
At this one, IBMers, customers and Business Partners were on the move all day,Read more >