digital marketing

Reach Out and Touch Someone (digitally of course)

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Does your website have an easy way to engage with potential customers? “A Call-to-Action (CTA) is the best way to get website visitors to interact with you,” says Jeff Rose, DeLaune’s SEO and website specialist. A button saying something like Download White Paper, Call Now, or Contact Us for More Information will entice visitors into … Read more

5 rules for sending the right message online

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Victoria Turk, a seasoned writer and editor for publications like Wired and Motherboard, has some sage advice about being polite in a place where courtesy sometimes seems like the exception: online. In email, or on social media, it’s easy to misread others, or to be misread. The Golden Rule in full effect Here are five … Read more

Avoid the zone-out zone: make live events work online

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 When we asked clients and business allies about the marketing tactics that are working in 2019, they told us that live, in-person events are an invaluable source of leads—often the most valuable—whether they’re offering software, hardware, or services. “But it’s not just a black and white question,” says Megan Tederick, Senior Manager, Product Marketing & … Read more

Getting the most from your live events

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In today’s digital world, your company’s website is an online billboard and storefront that’s open 24/7. In an ongoing survey with DeLaune clients and contacts, we found that many enterprises’ most valuable leads spring from live events. One respondent noted that after taking part in this year’s RSA and CES conferences, her company “came away … Read more

Digital marketing assets: In-house or outsource?

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At DeLaune, we specialize in creating benefit-driven digital marketing assets, and we pride ourselves on it. We’d be happy to help you craft a new infographic, a buyer’s guide, or a series of in-depth white papers. But every organization has a different set of needs. So it makes sense to ask: Are you keeping the … Read more